Film and TV website IMDb has recently announced that it is all set to launch a free streaming video channel which would be available in the U.S. on Amazon Fire TV devices as well as on its website. According to a press release, a subscription for IMDb Freedive is not required, unlike streaming services such as Prime Video and Netflix, and is instead supported by ads. IMDb stated that this service would soon be available more widely, which will include leading mobile apps of IMDb, however it did not specify where it would be available. Further from the press release, IMDb Freedive would include few big names in TV shows like Heroes and The Bachelor as well as movies like The Illusionist and Awakenings. Apparently, the website previously offered short-form original series in addition to interviews with celebrities as well as trailers. This offer of free service on the Amazon Fire TV devices would be appealing for some consumers, and it could also be available on other devices in the coming future. With legacy media players such as Disney announcing their plans of creating their own streaming services, the streaming space is seemingly getting more and more crowded. AT&T, Apple and others are also planning on launching similar services this year. Albeit, the ad-based model of IMDb could make it attractive for customers who want to watch TV shows and movies without paying for a subscription service. Citing reliable sources, the streaming device space is also equally competitive where Amazon Fire TV rivals Google Chromecast and Roku. These devices allow customers to stream content on their TV. Records indicate that Roku had recently surged by 25 percent after it released a strong active user numbers. Purportedly, the gains were washed out the next day when Citron Research, an online investment newsletter, warned about the competitive scenario, which included a recent deal where Apple would be offering content on some Samsung TVs from iTunes