The Middle East & Africa private tutoring market is poised to showcase a robust growth trajectory through the forecast period. Rising expenditure by parents for advanced courses in MEA is estimated to foster regional market growth over 2021-2027.
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The novel online learning norm has augmented private tutoring market uptake in recent years. The COVID-19 outbreak forced nationwide lockdowns across the world, prompting a sudden shift towards online mode of education. The rapid surge in the need for distance learning led to high demand for reliable academic technology and online education infrastructure. Consequently, the number of online educational platforms and private tutoring services offering interactive and personalized teaching has increased after the onset of COVID-19.
The Latin America private tutoring market is set to expand at a significant pace through the assessment period. Increasing awareness among people in the LATAM region regarding the importance of education is slated to boost market expansion over the analysis timeline.
The private tutoring market is expected to garner substantial gains by 2027 owing to burgeoning global demand for online and remote private tutoring services during the COVID-19 pandemic.
Furthermore, companies have also been focusing on technological integration to gain a competitive edge in the industry, thereby bolstering global private tutoring market growth. To cite an instance, in June 2019, Khan Academy, a U.S.-based not-for-profit educational organization, inked a partnership agreement with NWEA, a leading research-based non-profit organization, to co-create an innovative classroom tool, dubbed the MAP accelerator.
The MAP accelerator has been designed to allow teachers to offer personalized learning and assessment to cater to the diverse and underserved academic needs of students. The novel tool also enables teachers to identify gaps in learning for each individual student and thus, enhance overall academic performance of students.
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Similarly, in November 2021, Chegg, Inc., a U.S.-based education technology company, announced the acquisition of Busuu, a prominent online language learning platform. The takeover was purposed to expand Chegg's market presence across the United States and assist the firm in tapping into the rapidly growing online language learning sector.
Moreover, to accommodate booming requirement for interactive private tutoring services during the pandemic, private tutoring market participants have been actively employing profitable strategies, which has favorably impacted the overall business outlook. For instance, in September 2021, BYJU'S, a global edtech company specializing in personalized online learning, announced the acquisition of Tynker, a major K-12 creative coding platform. The deal enabled BYJU'S to strengthen its online coding portfolio as well as expand its product offerings across the United States online tutoring market.
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